Influencing user-generated content creation in B2B context
Control over content is critical question when using social media for marketing purposes. In the social media world, the marketer is claimed to have little to no control over content creation or...
View ArticleThe third dimension in interactive digital marketing
There are of course many aspects and dimension in digital marketing, but this blog post is about the third spatial dimension – about 3D virtual worlds and environments. In Aalto University’s research...
View ArticleSales force’s adoption of mobile devices for CRM and selling
According to many, the most significant features of mobile technology are mobility and portability. However, to understand the full potential of mobile solutions, we must observe the mobile technology...
View ArticleSocial media in marketing communications among energy industry
During the academic year of 2012, a group of 20 students took part in a course in profitable productization at JAMK University of Applied Sciences. The course included analyzing the use of social media...
View ArticleWhen in Rome… be like an industrial marketing researcher?
A couple of weeks ago, 12.-15.9., we visited 28th IMP (http://convegni.unicatt.it/meetings_3375.html) (Industrial marketing and purchasing) conference in Rome. This year the title of the conference was...
View ArticleManagement of commercialization:
Case Studies of Industrial, Business-to-Business Product Innovations This blog posting is about my dissertation, which I defended last Friday at Aalto University. The whole dissertation is available...
View ArticleSocial media and crowdsourcing for customer loyalty, engagement and profits
On the Internet and social media, several emerging and overcoming trends in the engagement in customer loyalty have been identified over the years. According to Gartner’s Hype Cycle for Emerging...
View ArticleDIMAR-webinaari – katso jälkikäteen!
DIMAR-hankkeen 17. ja 24.10. isännöimistä webinaareista jälkimmäinen on katsottavissa myös jälkikäteen nauhoitteena. Webinaarissa kuultiin kolmen asiantuntijaorganisaation näkemyksiä sosiaalisen...
View ArticlePK-yritykset hyödyntävät digikanavia huonosti
DIMAR-hankkeen rinnalle syntyi keväällä 2012 PK-yrityksiä digitaaliseen myynnin ja markkinoinnin maailmaan kouluttava DIMARK-hanke. DIMARKlaiset toteuttivat syyskuussa 2012 kartoituksen, jolla...
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